Coconut Oil: India's Most Closely Guarded Beauty Secret


Have you ever looked at women from Kerala  and wondered why their hair is so lustrous and their skin so beautifully burnished? I know I have!

It is no secret that Kerela produces 45% of India’s coconuts and the tree is called “Kalpa Vriksham”; which basically means that every part of it is useful in some way. Keralites  venerate the tree are known for their extensive use of Coconut Oil for a multitude of purposes.

Here are some:

  1. Deep Conditioning For Gorgeous Tresses
    Indians are known for their “champi” and Keralites take it one step further with their Coconut Oil Leave In Treatment. They deep condition their luscious locks by applying the oil to their roots and keeping it there for 2 hours or more. This leaves their scalp conditioned, repairs split ends and adds a lovely lustre to their hair.

  2. Itchy Scalp Specialist
    Having been plagued by dandruff for quite a few years I can honestly tell you that it was the bane of my existence! While anti-dandruff shampoos are wonderful for taking care of visible flakes, the constant itching is quite a social faux pas. Thankfully coconut oil with it’s antifungal and moisturising properties, managed to keep my hands away from my scalp; and my reputation intact.

  3. Acne Fighter
    While I have been blessed with relatively clear skin, I have seen my best friends combat horrible acne while growing up. They kept over-cleansing their skin and using Salicylic Acid which just dried out their skin to give them even more breakouts. Initially, my mother who is Tamil, always offered them a Coconut Oil face massage but they were always sceptical so she eventually stopped.
    A study published in The Journal of Investigative Dermatology proved that Lauric Acid can help stop bacterial growth on the skin over 15 times better than Benzoyl Peroxide, a chemical that’s added to most over-the-counter acne medications. To add to that, these benefits come without the horrid side effects of redness, peeling, dryness and swelling. What I wouldn’t give, to go back in time and offer this simple solution to their teenage woes!  

  4. Step Aside, Mederma
    Being an avid baker I have had my share of horrendous burns but thankfully not a single scar to show for them. My mother always ensured that I slathered my scar with Coconut Oil till it faded away entirely. Say no to obscenely expensive scar removal creams and embrace coconut oil to have beautiful even toned skin.

  5. Beauty Comes From Within
    The fatty acids present in coconut oil nourish your body from within. Additionally these fats increase your body’s ability to absorb vitamins A and E, which are essential for skin, hair and nails.
    Coconut oil can help detoxify your body and improve blood circulation which are thereby reflected on your external appearance through clear unblemished skin. This happens because of cell turnover, increased nutrient availability, clear pores and reduced potential for microbes.

While I loved listening to my mother and her skincare secrets I didn’t put much stock in it. Despite her being a gorgeous Tamil woman, I still ignored her advice like an idiot! But when mainstream media began elevating coconut oil to Superfood status I realised I might have made a grave mistake and quickly tried incorporating it in my skincare regime.

I used the oil from the giant whose name rhymes with “Arrowroot” and, boy! I broke out in places I never thought I could!

While I once again swore off coconut oil, I couldn’t help but think that if I used an artisan quality product I would have a better experience. That’s what brought me to The Oil Collective’s Extra Virgin Coconut Oil and my skin can’t thank me enough.

But don’t take my word for it try it out yourself, and that too for free right here!


Author: Nivanya M

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